About Us

Nature, Refined

Doi was created with a simple belief: Nature holds the foundation of balance.

In modern life, imbalance often appears quietly—through an oily scalp, hair shedding, stress, or the hectic environments we navigate. At Doi, we turn to the earth's natural elements to restore simplicity and intentional care to your daily routine.

Herbal Scalp Care

Herbal care is the heart of our brand. Our Chinese herbal shampoo collection is inspired by traditional botanical wisdom and refined for modern routines. Each formula is designed to support scalp comfort, balance oily roots, and address thinning hair through gentle, plant-based ingredients—without harsh chemicals.

Because healthier hair begins at the root.

Natural Healing Crystals

Alongside our hair care, Doi curates authentic natural healing crystals. These gemstones, formed over millennia, are valued for their raw beauty and unique character. From Amethyst and Chalcedony to Kyanite and Rhodonite, every crystal is hand-selected in its natural state, celebrating the textures shaped by time.

A New York Story

While our inspiration comes from the earth, our home is in New York City. You can often find us on summer weekends in the heart of Chinatown at 26 Pell Street, set up right outside our family’s restaurant, Mee Sum Coffee Shop.

This connection to community and tradition is what drives us. Whether we are meeting you in person to restring a favorite bracelet or shipping a bottle of herbal shampoo across the country, our goal remains the same: to bring a sense of calm, simplicity, and grounded living into your everyday life.

Doi Accessories Inc. — New York, United States